Who We Are
Dr Cathal M. Brugha of University College Dublin
As an Associate Professor in Management Information Systems (MIS) in University College Dublin, he is the international leader in research into Nomology, the formal study of the decision structures that are used in management. He has been testing these structures as a potential inter-cultural bridge between East and West. The project will extend and develop this research through empirical surveys of the thought processes underpinning knowledge management in inter-cultural business practices. The specific focus is to test variations in trust within relationship management between China and English speaking countries in Western Europe. How do the different cultural backgrounds affect the development of trust? What does this tell us about how to develop future business relationships in a global context? It will involve interviewing and surveying people in companies that have different mixes of Chinese and Western influences. Prof. Brugha is currently working on a research project to test variations in trust within relationship management between China and English speaking countries in Western Europe in collaboration with Prof. Rong Du of the Xidian University (Xi'an, China) and Dr. Lan Li of the UCD Confucius Institute and Centre for Chinese Studies.